The trade PR crew of Laura Burgess and Ashley Burgess Gall will current “Maximizing Your Firearms Dealership: Turning Your Contact Checklist into Prospects by way of Efficient E-mail Advertising and marketing” on Wednesday, Jan. 22, 2025, at 4 pm.
Saint Augustine, Fla. (January 2025) – Laura Burgess Advertising and marketing (LBM), public relations and advertising communications for the regulation enforcement, public security, army, out of doors, capturing sports activities, looking, and forensic communities, is happy to announce founder Laura Burgess, and newly appointed president, Ashley Burgess Gall, might be presenting a SHOT College course on Wednesday, Jan. 22, 4 – 5 pm within the Murano Ballroom, Degree 3 (SSU12). The one-hour course, “Maximizing Your Firearms Dealership: Turning Your Contact Checklist into Prospects by way of Efficient E-mail Advertising and marketing” will present attendees with important info on:
- Why E-mail Advertising and marketing Works
- Selecting the Proper Platform to your wants and enterprise
- Constructing you Database
- E-mail Advertising and marketing Greatest Practices
- Publication Creation Solutions
- From Result in Loyal Buyer
By the top of the session, attendees will go house with actionable methods that may be applied instantly to develop their dealerships.
LBM was based in 2003 to satisfy a rising want for public relations and advertising communications for small to medium-sized corporations throughout the regulation enforcement, tactical, army, capturing sports activities, out of doors, boating, and leisure fishing markets. With over 40 mixed years of expertise in advertising, company administration, and public relations, LBM has helped corporations construct higher model consciousness to the media and their clients by way of conventional and digital media strategies.
Founder Laura Burgess began within the firearms trade as a warehouse temp at a brand new firm referred to as SIGARMS, positioned in Exeter, New Hampshire, in 1991. She was named the primary lady supervisor on the firm in 1993 and in 1994 moved to a administration place in advertising. By 2001, she had attained the place of director of company communications and led all advertising, collateral, promoting, and occasions. In 2003, she left the corporate to start out her personal public relations firm centered on offering private service within the rising tactical market.
Ashley Burgess Gall, President, rounds out the crew bringing her years of expertise in social media, digital media, and occasions. She is HootSuite licensed of their social media platforms and authorized in Social Media Advertising and marketing. Gall helps purchasers handle the ever-evolving social media world by offering administration, technique, and administration on shopper’s social media platforms. She additionally manages e-mail advertising campaigns, author relations, content material creation, and public relations campaigns.
For over 22 years, LBM has helped purchasers launch corporations and merchandise by negotiating the ins and outs of our sporting and private protection trade by way of confirmed expertise, ability units, and trade connections. LBM provides quite a lot of packages that promote their buyer’s manufacturers by way of a large number of confirmed platforms together with press releases, author relations, editorial protection, social media, promoting technique and planning, e-mail advertising, and content material writing and administration.
Attendees on this and different academic alternatives can enroll through the SHOT Present registration course of, or add classes anytime to your registration. Seats might be restricted. Enroll early to get your spot! Enrollment Charges Per Session: $40 NSSF Members | $75 Non-Members. Register for the 2025 Shot Present right here!
For extra info on the SHOT College and its programs for attending retailers, go to: https://shotshow.org/shot-university/
Learn how Laura Burgess Advertising and marketing can assist your organization get observed at www.lauraburgess.com, or go to us on Fb, Instagram, LinkedIn, or Twitter to see what our purchasers are as much as.
About Laura Burgess Advertising and marketing:
Laura Burgess Advertising and marketing supplies public relations and advertising communications to corporations inside regulation enforcement, public security, army, out of doors, capturing sports activities, looking, and forensic communities. Laura Burgess, an trade veteran, and Ashley Gall have over 40 years of mixed expertise in PR, advertising, social media, and content material improvement. Laura Burgess Advertising and marketing’s present shopper record contains Adept Armor, Huge Horn Armory, Bodi.Me, Caracal USA®, Cimarron Firearms Firm, GALLS®, Hydra Weaponry, Masterpiece Arms, Shell Shock Applied sciences, Tasmanian Tiger®, and U.S. Patriot. Laura Burgess Advertising and marketing is headquartered in Saint Augustine, Florida.
