Right this moment marks Nationwide Sun shades Day—and sure, it’s “a factor.” Introduced yearly on June 27 by the Imaginative and prescient Council, the day’s message is targeted on elevating the visibility of sun shades, which might defend your eyes from the solar’s highly effective UV rays whereas additionally offering style and sports activities advantages.
This yr, the marketing campaign is spotlighting sports activities sun shades, inspiring outside lovers to gear up with shades earlier than collaborating of their favourite actions. Hobie® Eyewear believes this message is true on level. To assist promote the significance of carrying eye safety whereas fishing or collaborating in nearly any outside exercise, the corporate just lately donated 65 pairs of Hobie® Eyewear floating sun shades, plus further Hobie® Eyewear swag, for all individuals at a latest BassmastHER workshop, a program aiming to encourage fishing confidence, present a assist system, and function a conduit for creating lifetime friendships throughout the feminine angling neighborhood.
“Along with supporting the message of Nationwide Sun shades Day, we’re proud to assist the tutorial efforts of BassmastHER workshops empowering ladies on the earth of fishing,” says Dylan Coates, Hobie® Eyewear’s advertising supervisor. “By donating floating polarized sun shades to all individuals, we goal to focus on the significance of eye security and safety. Polarized lenses improve visibility, scale back glare on the water, and supply essential safety in opposition to the solar’s dangerous UV rays. Hobie® Eyewear is dedicated to equipping ladies with the information and instruments they want for a secure and profitable fishing expertise.”
Kristine Fischer, one of many nation’s prime opponents on the kayak bass fishing circuit and a BassmastHER teacher, mentioned she was thrilled when Hobie® Eyewear reached out to see how they may assist this system. “Hobie® Eyewear was actually excited to supply their assist and become involved,” she mentioned. “It’s vital to me that my companions and sponsors assist not solely me but in addition efforts I’m most keen about – that’s ladies’s fishing and opening up the game for females to take part at each degree. I’m proud to be a Hobie® Eyewear ambassador, realizing they offer a lot again to not solely the kayak fishing neighborhood however to ladies’s fishing usually.”
As Nationwide Sun shades Day highlights the significance of eye safety, Hobie® Eyewear proudly stands on the forefront of this important marketing campaign. By donating 65 pairs of polarized sun shades to the BassmastHER workshop, Hobie® Eyewear emphasizes the vital want for UV safety and empowers ladies anglers to pursue their ardour with confidence and security. This collaboration highlights the corporate’s unwavering dedication to supporting the feminine angling neighborhood and selling the advantages of high-quality eyewear. With a shared imaginative and prescient of fostering inclusivity and training in outside sports activities, Hobie® Eyewear and BassmastHER proceed to encourage and equip ladies to embrace the nice outdoor, one pair of sun shades at a time.
Because the unique licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design agency devoted to crafting and delivering distinctive eyewear globally. Specializing in non-public label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a model impressed by the legendary waterman Hobie Alter. This sun shades assortment is tailor-made for outside fanatics, water sports activities athletes, and people keen about journey. Since 1982, our intensive line of efficiency polarized sun shades has constantly upheld a legacy of cutting-edge imaginative and prescient expertise and design centered on enhancing efficiency. Dedicated to excellence and pushed by a shared love for enriching outside experiences, Eyeking LLC and Hobie® Eyewear collectively form the way forward for efficiency eyewear. Discover the gathering at www.eyeking.com or www.hobieeyewear.com for extra data.
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