Nashville, January 2025 – Tomahawk Efficiency is happy to announce the appointment of Vic Kang as the corporate’s new Director of Design. Kang’s addition to the crew comes at a pivotal second for the corporate, which is increasing its distribution throughout North America and Europe and driving ahead with a number of progressive tasks.
With a background in industrial design and a deep ardour for crafting purpose-driven merchandise, Kang brings a singular strategy to problem-solving and product improvement. Over the course of his 20-year profession, Kang has change into a acknowledged skilled within the outside attire and kit trade, having labored at main manufacturers reminiscent of Arc’teryx, Patagonia, Lululemon, and YETI. His experience spans a variety of technical design, together with a specialised give attention to tender items.
Earlier than becoming a member of Tomahawk, Kang served as Design Director at YETI, the place he constructed the tender items design crew and heart from the bottom up. Beneath his management, the crew grew from 4 to 14 members, and Kang performed a key function in shaping the corporate’s product improvement, course of, and construction, particularly within the creation of high-performance, technical tender items.
At Tomahawk Efficiency, Kang will play a important function in scaling the design and improvement crew in alignment with the corporate’s medium- and long-term development plans. His efforts will give attention to attracting top-tier expertise and driving innovation in product design, with a specific emphasis on delivering options that deal with the distinctive challenges confronted by warfighters in demanding tactical and outside environments.
“I’m thrilled to hitch Tomahawk Efficiency,” mentioned Kang. “The chance to collaborate with such a gifted crew and leverage their huge data and expertise is invaluable. Collectively, we’ll develop gear that not solely helps important missions however helps form the way forward for tactical design.”
Kang’s strategy to design emphasizes creating significant, practical options that resolve real-world issues. His ethos aligns seamlessly with Tomahawk Efficiency’s mission of delivering high-quality, mission-specific merchandise for professionals within the discipline.
Because the Director of Design, Kang will lead efforts to innovate and refine the corporate’s choices, guaranteeing that each product delivers distinctive efficiency and performance. With a hands-on strategy to each design and problem-solving, Kang is dedicated to pushing the boundaries of product improvement to satisfy the evolving wants of Tomahawk’s prospects.
For extra info, go to tomahawkperformance.com.
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